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Celsius Holdings has hired veteran PepsiCo executive Eric Hanson as president and chief operating officer of the energy drinks maker, effective March 24.

Eric Hanson, who has nearly three decades of experience in the food and beverage industry, will be responsible for accelerating the energy drink giant’s growth and expansion efforts.

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Eric Hanson, who was senior vice president of Strategic Partnerships at PepsiCo — thus working directly with Celsius — expected to help Celsius continue to grow.

Eric Hanson will lead “key growth-driving functions” at the energy drinks maker in the roles of president and COO.