PVR Cinemas and INOX argued that screening public service announcements (PSAs) before movies is a legal requirement mandated by the government to raise awareness on social issues. The consumer ...

Now, PVR has gone one step further and given audiences the ownership and power to customise their experience with their new service called SCREENIT. It is an opportunity for you to pick and choo ...

Denying the allegations, PVR Cinemas and PVR Inox Ltd., contended that they are obligated under law to screen public service announcements (PSA) in the form of short films and documentaries to ...