Major travel brands like Hotels.com, Expedia, and VRBO ranked among the top OOH advertisers last year, and travel’s share of OOH ad spend reached 8% in early 2025, according to Broadsign ...

Summit OOH Media, a leading force in digital media and branding solutions, is proud to announce its arrival. Born of a strategic merger between JB Media and Yooh Media, two powerhouses known for ...

Ooh Media described the tender as “the most significant multi-market competitive large format out of home tender of the past 25 years”. Transurban is one of the world’s largest toll-road ...

CEO outlines Mada Media's vision to streamline and elevate Dubai’s OOH advertising sector Dubai’s urban canvas is a vibrant tapestry of billboards, many of which are now digital. Buildings ...

oOh!media’s managing director and CEO Cathy O’Connor is step down in the second half of this year. oOh! said in a release that O’Connor and the board had agreed that with the company’s ...

Cathy O’Connor has resigned from her role as CEO of Ooh Media. O’Connor will step down in the second half of 2025, after more than four years leading the company.The company chair, Tony Faure ...

Mar 24, 2025 Web Exclusive By Frank Valish. By the time of Faces’ final album, 1973’s Ooh La La, Rod Stewart was already a star in his own right.He’d already released four solo albums—1969’s The Rod ...

OOH has demonstrated immense growth on the back of digital and advancements in terms of measurement. The sector has seen advertising revenue grow from Rs 4,140 crore in 2023 to Rs 4,650 crore in ...

Our fair value estimate for oOh media is AUD 1.65 per share, which implies 2024 enterprise/EBITDA of 6.4 times. We forecast average revenue growth of 6.6% per year for the next three years.

Most OOH spend still goes to static inventory, which isn’t accessible via programmatic platforms. This poses a dilemma. OOH is one of the most impactful ad channels, and while it continues to grow, ...

Overall, 67% of respondents said they are likely to act after seeing an influencer-endorsed product in an OOH ad. Some 48% said they visited brand websites, and 48% said they made purchases.

For the OOH campaign in Chennai and Tamil Nadu at large, the brand’s creative featured the actor and the copy was in Tamil. It elevated the potential of the campaign to drive resonance.