Puma is reporting that it has signed an official agreement with the most-watched football league in the world, which the company said in part of the company’s strategy to elevate the brand and ...

Nike and the NWSL's creative brains were not focused on 2023, though; there were 2025 looks to discuss. Such is the intricate process to create fresh designs for soccer teams, who debut at least ...

Soccer nostalgists are in for a serious treat, as one of Nike's most iconic football boots is being transformed for wear off the pitch. The Nike Total 90 3 "Metallic Silver" ushers in the revival ...

Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, ...

Barcelona and multinational corporation Nike have reached a preliminary agreement that could result in the highest sports sponsorship deal ever for the club, as reported by EFE from sources within ...

In total, Nike featured nine female sports stars in the commercial — Clark, Richardson, gymnast Jordan Chiles, USC basketball star Juju Watkins, WNBA star A'ja Wilson, Spanish soccer player Alexia ...

The reasoning behind the vertical Nike logo design dates back to the launch of the third kit on September 17. In the club's statement, they explained that the double vertical Blaugrana swoosh ...

Copyright 2025 The Associated Press. All Rights Reserved. Liverpool’s Mohamed Salah celebrates after scoring his side’s third ...

Nike and Slam Jam shut it down over the weekend with an event in Milan to mark the triumphant return of the Total 90 series.

One of those brands is Nike Air Jordan, which released a special ... Jordan has a massive market among European soccer fans, and its collaboration with PSG could catapult the brand's tremendous ...

LIVERPOOL, England (Reuters) - Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a ...