The annual Video Redefined survey, from Hub Entertainment Research, has underlined the popularity of YouTube and TikTok amongst young viewers. The research, which was based on a survey of 1,919 US ...

The year 2024 had the Summer Olympics and a huge election, but football dominated the ratings once again. Here’s a look at TV ...

It was the first day Nielsen has measured where streaming services exceeded 50 billion viewing minutes. While the football ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

YouTube reaches 63% of Black adults and 44.4% surveyed said that they have purchased products based on YouTube content – outpacing word of mouth (43.7%), Facebook (35.7%), Instagram (32.8%) and TikTok ...

Hub Entertainment Research’s annual Video Redefined survey confirms that social video on platforms such as YouTube and TikTok ...

Social video platforms like YouTube and TikTok are changing how young audiences consume entertainment, with ... Read More ...

The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.

Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...

Google TV is one of the best streaming platforms out there, running on everything from smart TVs to the best streaming devices, and Google TV Streamer. This web-connected OS is built to make ...

Here’s how it works. Neither one is our pick for the best live TV streaming service. That honor goes to Sling TV, due to a combination of customizability and affordability. But if you're ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...