Bergamy-Rosa recommends shades that are one to two levels lighter than your natural color to cover budding grays. “This can ...

In today's video I will be sharing with you how I tried to use the viral hair color dye wax in my natural hair to change it's color. Long story short it was a huge fail! This was just for fun so ...

Researchers from Nagoya University in Japan have identified luteolin, a compound found in vegetables such as celery and carrots, as a key player in preserving hair pigmentation. The role of ...

The quest for maintaining natural hair color has led researchers to an unexpected ... Luteolin is widely available in plant-based foods, making it easy to incorporate into a daily diet.

Boho, hippy vibes are making waves once again after their last peak during the Olsen era of the early aughts. Already raffia bronde is shaping up to be the relaxed cool-girl shade of this summer, ...

Whether you’re looking for full coverage or just a bit less gray, here are our top picks. But before you break open that box of hair ... dye sent to you in a subscription box, and it’s as easy ...

The beaming Prince of Wales, 42, was in high spirits as he completed a walkabout yesterday while visiting the Sporting Khalsa ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

“This 4-in-1 touchup pen has been such a lifesaver! It is super compact and convenient for on-the-go. I always make sure to have it in my purse before I head out the door. The colors are pigmented, ...

Our reviewer, Victoria Song, was shocked by how easy the Colorsonic was to use ... L’Oreal’s Colorsonic Hair Color Device is a unique high-tech hair wand that significantly cuts down the ...

As well as its gorgeous design, the formula itself is equally impressive, delivering high-performance colour with a luminous ...