"The campaign tagline of 'Everyone must go' lets Australia know that New Zealand is a 'must visit' destination, and that we're ready and waiting to welcome them now." But locals see it differently.

New Zealand’s new tourism campaign — with its slogan “Everyone must go ... and we’d love to see you soon,” she added. But almost immediately, opposition politicians criticized ...

A tourism campaign by the New Zealand government aimed at getting more Australians to visit has been mocked by residents. Posters using the slogan "everyone must go" were intended to "let ...

A New Zealand government tourism campaign titled “Everyone Must Go” is drawing derision ... and we’d love to see you soon,” Tourism Minister Louise Upston said in a news release.

The Australian campaign, dubbed 'Everyone must go', would cost taxpayers $500,000, she said, and would be followed by more ...

New Zealand's new 'everyone must go' tourism campaign is being ridiculed ... tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out." However, other users ...

“The campaign tagline of ’Everyone must go’ lets Australia know that New Zealand is a ‘must visit’ destination, and that we’re ready and waiting to welcome them now," she added.

Depending on how you read it, New Zealand's latest tourism tagline can be a well-meaning plea for people to visit - or a threat to kick Kiwis out. "Everyone Must Go!" reads a slogan printed across ...