How often should you replace your mascara and other beauty essentials? - Experts share their advice on why we need to change ...

Mascara is a cosmetic product applied to the eyelashes to enhance their appearance by darkening, lengthening, volumizing, and ...

If you're done dealing with uneven eyeliner, cakey concealer, and stubborn false lashes, take a gander at these foolproof ...

Because the formula is super buildable (thanks to a vegan wax blend derived from olives, rice, and sunflower seeds), you can ...

You might be thinking, ‘What’s that on her face?’” Seyfried said in the video. “That’s my eczema, and I, too, suffer from ...

Running Point’ star and Joico’s first-ever global celebrity spokesperson Kate Hudson brings all the night-out vibes—and good hair days. Read our interview with the star here.

For the generally Ole Henriksen curious: This set of the brand’s mini best sellers — which includes a vitamin-C serum, ...

Ehlie Luna, Keita Moore, Jessica Smalls, and Raisa Flowers share the spring beauty trends set to shake up the season.

One writer turned her face recreated Pat McGrath's viral porcelain Margiela look with the new mask makeup artists have been ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As well as its iconic bestsellers and a slew of celebrity fans—perhaps most famously Catherine Princess of Wales who wore the ...

As we head into warmer weather, it's a good time to try a new look. Here is a guide with great information about makeup for older women.