While classics are always in style, perhaps something new might catch your eye in 2025. Over the past few years, we’ve seen ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Questex's International Beauty Show (IBS New York) and the International Esthetics, Cosmetics, & Spa Conference (IECSC New York) return to the Javits Convention Center March 23-25, 2025, with the ...

Read on for our top hair and makeup looks from the 2025 Grammy Awards and the most star-studded glam from music’s biggest ...

You can now get cosmetic injectables from the comfort of your home thanks to Skin Clique, which is now expanding services in ...

Nails by Neat, a mobile nail salon that has evolved into a permanent space in Indianapolis, offers a personalized experience ...

After trying Japanese, Russian, French, and American versions, I paid $35 for a Brazilian manicure, which utilizes a messy ...

ICYMI, Punxsutawney Phil the groundhog saw his shadow on Groundhog Day, so we're in for another six weeks of winter. Good ...

The world of aesthetic tweakments is no longer dominated by muscle-relaxing injections and filler. No, no; these days, there ...

Awards season is in full swing and the 2025 Grammys celebration once again provided endless beauty and fashion inspiration. A ...

It's important for leaders in beauty and wellness to create environments that serve both as self-care sanctuaries and content ...