Discover the key trends shaping advertising this year with insights from Nkosiyapha Msomi, head of department: Creative Brand ...

SOM student groups invited Gary Iskovitz who is associated with the LA Dodgers and Bob Graziano who is associated with the SF ...

The Western Illinois University Women's Center and the WIU Justice, Inclusion Diversity, and Equity Office (JIDE) will host Ada Cheng, an educator turned artist, storyteller and creator who can awaken ...

Stealth marketing is about putting brands into our lives so subtly we barely register them any more as anything different from what they always were. Have you ever felt the excitement of discovering ...

This year could be a banner one for the marketing industry, with global ad spending projected by GroupM to surpass $1 trillion for the first time. But marketers still face macro pressures, including a ...

Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician (CMT). Robert Kelly is managing director of XTS Energy LLC, and has more than three ...

PowerPoint is still a fantastic way to build a presentation, and while there are new rivals to its throne, it remains surprisingly flexible and easy to use thanks to a robust feature set. It’ll ...

Monday will be an especially noteworthy day on America’s calendar — and it’s one that will be marked by various closings, including that of financial markets. For starters, it’s Martin ...

Streamline your presentation slideshow—and keep it consistent with the UB brand guidelines—by starting with one of our PowerPoint templates. Looking to include general information on some of the ...

A go-to-market strategy (GTM) is a plan that outlines how you will introduce your product to the market and reach your target customers. It covers aspects such as your value proposition ...

She has 15+ years of experience as a financial writer and technical analyst. Market segmentation is the process of dividing a broad market into smaller groups with shared characteristics to market ...

Orientation Leaders (OL’s) get the opportunity to develop a personal leadership style, build professional confidence, develop communication skills, and work with a diverse team of peers helping ...