While the hype warns AI will take marketing jobs, its pattern matching can’t beat a human’s creativity, empathy and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM).

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin-based, value-oriented chain expands in the U.S.

Sarah Moore is working to strike a balance between pleasing longtime fans and winning over new ones at the 55-year-old family ...

Transform 2025 is designed to help marketers do a better job of catching up to — or staying a step ahead of — all the progress. While the point of care as a media channel represents only 2% of the ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

A wintry mix to include freezing rain and sleet is in store for after 5 p.m. and expanding across Northeast Florida tonight until about 11 a.m. Wednesday. Snowfall is in play for Southeast Georgia ...

The singer-songwriter, who found fame as a member of the girl group Little Mix on the UK’s “The X Factor,” shared her account about a date she once went on with Styles in a recently ...

A red hat is just a red hat until MAGA stitching makes it valuable. Those who find Trump’s mixing of politics and marketing objectionable are swimming against the cultural zeitgeist. They should ...

Quaker Oats Co. announced a recall of its Pearl Milling Co. Original Pancake & Waffle Mix nationwide, the U.S. Food and Drug Administration announced. The company recalled the 2-pound (32-ounce ...

Construction begins on Thursday on a new development in the growing city of Frisco. The Mix will be near Dallas Parkway and Lebanon Road. It will include a park, retail space, hotels, a high-end ...