Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback, a loyalty goldmine and a pivotal year for ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help marketers ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Laura Michael, Madewell's head of creative and marketing, says there has been a strategic shift in the approach to marketing.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.