Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By . Brooke Steinberg. Published Oct. 17, 2024, 3:15 p.m. ET.

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

New Mountain Dew logo is a nostalgia-tinged hit. Story by Daniel John • 9mo. W hile flat design and sans serif wordmarks have dominated previous years, we're officially in the era of the retro logo.

Tapping into nostalgia, the new logo marks the return of “mountain,” which was dropped in 2009 as part of a larger rebrand of PepsiCo’s soda portfolio, ...

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Last year, Mountain Dew retired its jagged, abbreviated “Mtn Dew” logo introduced in 2009 for a new logo that spells out the citrus soda brand’s entire name. If the old visual identity was ...

Mountain Dew's logo history. Mountain Dew. Mountain Dew has gone through six logos over the last 76 years, with the first reflecting its Southern, moonshine-adjacent roots.