With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...
But influencer marketing isn't a cure-all. In this article, I'll show you the challenges you might face with the strategy and how new AI tools can help. I’ll also share a few best practices you ...
This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. The "Dear Sydney ... in the Journal of Hospitality Marketing & Management earlier ...
Adobe has launched two new initiatives aimed at empowering both learners and marketing professionals through advanced AI technologies. The announcements were made at Adobe MAX 2024, which is ...