SHRINKFLATION is a common hidden price rise where products shrink in size while the price is kept the same or even increases. For example, last month Felix As Good As It Looks pouches shrunk by 15 ...

Tim Sykes, brand director at Packaging Europe, considers the ‘shrinkflation’ conundrum of less wasteful food portions versus increased packaging waste and carbon emissions – starting with the demands ...

KD, Booker shocked over Luka-AD trade Kevin Durant and Devin Booker are stunned to hear the Lakers and Mavericks have swapped superstars in Anthony Davis and Luka Doncic. Facebook ...

Retail studies show consumers are growing wary not only of rising prices but also of “shrinkflation,” the widespread practice of using less product in a package to get around raising the price.

“They know they’re going to have a tough time in the media,” he says. For example, the rise of the term ‘shrinkflation’ has attracted negative attention. Arguably, the industry may feel the focus has ...