There are several important days on the sports calendar for the sneaker industry, but nothing can compare to the hype ...

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

The Jordan Luka 3 sneakers are lightweight and comfortable with an “IsoPlate” for additional stability and security. While ...

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...

Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry. Banchero has become an important part of Jordan Brand's star-studded NBA roster.

Of course, the Jordan brand is the most iconic in all of sports. Countless players in the NBA and beyond have worn shoes inspired by the GOAT, Michael Jordan. With that being the case, NBA 2K ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

The NBA 2K community ... to promote these shoes, it has to be one of the most ambitious crossover-marketing initiatives. What this ban could mean for NBA 2K players and Jordan fans For players ...

NIKE, Inc. is dominating NBA All-Star Weekend, displaying its dedication to the game with exclusive events, exhibitions and product drops across its ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...