Rouvy purchases competing indoor cycling platform FulGaz and starts a partnership with Ironman. But it gets more complicated from there.

Sir Chris Hoy will be joined by IRONMAN champions Lucy Charles-Barclay and Sam Laidlow for his Tour de 4 Zwift launch event.

who will serve as the naming partner for Ironman event transition areas. The brand is also partnered with WorldTour teams like Lidl-Trek and Visma-Lease a bike. Athletes entering an Ironman or ...

Tickets  are now available for purchase online for the entire 2025 Grand National Cross Country Series (GNCC).

Cycling routes from these triathlon events will also be rolled into the Rouvy platform — handy for those training for one of the 194 future triathlons currently listed on the Ironman website.

A scenic Cumbrian race has been voted the best event in the world thanks to nearly 100,000 verified athlete reviews.

Ironman 70.3 Bolton, set for June, has sold out in record time, attracting over 2,000 athletes, including participants from Spain, Poland, and Italy.