Influencer marketing is undergoing a transformation. The days of one-off brand deals, where influencers simply posed wit ...

President Trump's nomination of Jonathan McKernan as CFPB director signals a potential shift in the agency's regulatory ...

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Today, Sprout Social (Nasdaq: SPT), announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing (formerly Tagger Media). Almost half of all consumers make ...

The internet has a history of anonymity, says Brooke Erin Duffy, an academic at Cornell University. In the early days this ...

Sprout Social (SPT) announced the launch of its rebranded influencer marketing platform, Sprout Social Influencer Marketing. Almost half of all ...

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time. The ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...