Icon's balance sheet is sound, with its revenue cyclicality and operating leverage each possessing a medium rating. Icon has historically maintained a fairly conservative balance sheet, and it ended ...

The Spiders, Ireland’s premier digital awards, has announced a list of finalists for the 2025 ceremony, in association with ...

These unconventional stunts are a smart tactic to break through the noise during a competitive awards season, marketing experts told Business Insider. If they pay off, they could help clinch ...

Having helped a number of startups grow despite limited resources, here are a few of my key tips on creating scalable marketing strategies. 1. Start with a clear and specific target audience.

Volkswagen is prepared to let Chinese electric carmakers take over production lines in its struggling factories as Germany’s automotive industry is struck by a downturn. Executives at the car ...

While institutions like the British Museum are prevented by law from returning artefacts, collections tied to regiments may hand over treasures with the approval of trustees, who often have closed ...

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including a new weekday show lineup and digital strategy. CNN CEO Mark Thompson announced that CNN will soon unveil a new streaming service, a redesigned digital footprint and new subscriber ...

Whether they’re animated in less than 5 minutes or painstakingly hand-drawn and painted, frame by frame, it can make you think for a moment if the people who animated them have a secret business ...

Cheetos is embracing imperfection and a doodle-like aesthetic with the Other Hand Font, which builds off of a campaign launched last spring illustrating the mishaps that occur as people try to go ...

Marketing executives are also betting on providing increasing personalization for customers. Max Magni, the chief customer and digital officer at Macy’s, says that is a core strategy for the ...

Broadly speaking, an app marketing strategy can be defined as a formalized set of actions to take to promote a mobile app, using a specific marketing channel(s). Any mobile app life cycle can be split ...