Few comics working today command the respect — or popularity — as Bill Murray. One of the most influential cast members to ...

There's also a video attached, featuring Murray addressing the camera (seemingly into a smartphone) and explaining that he ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...