News

Google Launches AI Connected-TV Ad Tools To Help Brands Target The 4 Key Consumer Behaviors
Google has rolled out new AI-driven ad tech offerings focused on what it calls the four key behaviors of consumers: stream, ...
Business Insider28d
A Google breakup would rewire the ad business. Here's how top marketers are responding.
Big marketers aren't rushing to celebrate a potential Google ad breakup. Why? They lack alternatives to Google's reach and effectiveness. Some ad industry insiders say CMOs should push ...
Mashable24d
Google now lets you mute an ad because it 'knew too much'
Credit: Mashable The company says it uses this feedback to avoid showing you the same ad again across any device or browser on which you are signed into your Google account. Google, the web's ...
Marketing Dive28d
Google’s ad business remains robust despite macro, regulatory threats
Google’s Q1 revenue overall totaled $90.2 billion, up 12%, delivering a stronger-than-expected quarter that saw the company bounce back from a holiday period in which its core advertising engines ...
Adweek on MSN1d
Google Brings Ads to AI Mode
Google is rolling out ads in AI Mode, the AI-powered search function that was launched in March. AI Mode is designed to ...