Eugenie Bouchard already has her own signature pickleball paddle. The 2014 Wimbledon finalist still practices on the tennis ...

A new undertaking is signing up FBS college football players’ video NIL licensing rights to be used in the college football video game. Pathway Sports and Entertainment, founded by Casey Schwab, has ...

Japan Tobacco International expects a shift towards cheaper cigarette brands in the United States to reach more than 40% of ...

AI tools like Google Gemini 2.0 can provide new insights for offensive and defensive plays for coaches to implement into ...

Alabama receiver Ryan Williams and other Crimson Tide players are among college football players who have signed group ...

The long-awaited return of this video game marked a unique movement for name, image and likeness compensation going forward.

The video game licensing deal may serve as a blueprint for schools on how to generate more compensation for their athletes ...

Such networks, known to mathematicians as graphs, are made up of nodes connected by edges. On a football pitch, each player ...

X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

This week, the 20th Lincoln Exposed will showcase a record 122 bands and solo artists who will perform over four nights in ...

Are you excited for The Big Game on Sunday, Februrary 9th? Tune in on Monday, February 10th at 8:30pm CT on The John ...

The National Football League will use the phrase “Choose Love” in the back of the end zone at Caesars Superdome in New ...