In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

Why was Rhode acquired by Elf Beauty? Mahalakshmi C, a finance expert, has taken to Instagram to reveal what she believes are the reasons why Elf Beauty acquired Rhode.

On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE: ELF) announced the acquisition of makeup and skincare brand rhode for approximately $1.0 billion. The deal comprises $600 million in cash and $200 ...

ELF THE MUSICAL - Seattle, WA EPA/ECC Singers 5th Avenue Theatre | Seattle, WA AUDITION DATE Wednesday, June 11, 2025 10:00 AM - 4:00 PM (P) Lunch 12:30 PM - 1:30 PM APPOINTMENTS To schedule an ...

Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer access to a celebrity-endorsed product line that ...

E.L.F. Beauty, with a market capitalization of $5.2 billion, reported its fiscal fourth-quarter results for 2025, revealing earnings per share (EPS) of $0.78, surpassing the forecast of $0.73. The ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced ...

How Keebler’s ‘elf-vertising’ experiences bridge the physical-digital gap The Ferrero-owned brand is bringing its iconic Hollow Tree to life in ads and experiences to promote the new E.L. Fudge Choco ...

From leaning into brand advocacy and community to strategic partnerships, sports sponsorship is helping brands from beauty to B2B drive effectiveness.

A Look at the new insert from 2025 Topps Chrome VeeFriends, and we hear from the Creator of VeeFriends, Gary Vaynerchuk, on the inspiration for the cards ...