A brand is a unique identity that is meant to excite, connect with, and foster loyalty with consumers. In the highly competitive and crowded automotive industry, every manufacturer must define its ...

It debuted a ram hood ornament in 1932, but the first Dodge Ram pickup truck didn’t arrive until 1981. These earliest Dodge Rams were lightly restyled versions of a different truck Dodge ...

For the 2010 model year, the truck division of Dodge ... Ram 2500 and Ram 3500 models while a 6.7-liter turbocharged diesel powerplant generating 650 pound-feet of torque is optional. The mid-sized ...

According to MoparInsiders, Ram CEO Christine Feuell confirmed that the brand will ... of the midsize pickup truck market with its popular Dakota. Introduced in 1987, the Dodge Dakota spanned ...

These days, the brand is known for performance cars like the iconic Charger and Challenger, sold under the Stellantis banner. Dodge also made the popular Ram pickup, and while it was forced to ...

Dodge’s parent company ... seems to have been the waning popularity of midsize pickup trucks in the U.S. Unlike the full-sized Ram, the Dakota was conceived in the 80s as a midsize truck ...

Based on a candid interview with Ram CEO Tim Kuniskis, a new midsize pickup truck to compete with the Chevy Colorado and GMC ...

Dodge has long ... does not look likely. Ram brand CEO Tim Kuniskis said he needs more real-world data on the sales impact of replacing the V-8 in the Ram 1500 full-size pickup with the Hurricane ...