Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

Implementing generative AI is a "key component" of Manulife’s strategy to become the most digital-centric company in the industry.

In this modern era, the integration of artificial intelligence (AI) has revolutionized mobile commerce by enabling highly ...

Ant International today announced the appointment of Jiang-Ming Yang as Chief Innovation Officer (CIO), effective immediately ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their audiences. Key Takeaways 76% of sho ...

Runestar has developed a cost-sharing model tailored for small businesses. This initiative allows multiple businesses to ...

The partnership, announced at Fitur 2025, aligns with Visit Oman's strategy to create an omnichannel framework that expands the digital distribution of the country's tourism supply chain ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

Discover the influential trends in digital marketing set to redefine the landscape by 2025 and how businesses can adapt to ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...