Trump officials are burning your money on anti-immigrant ads that repeatedly praise the president, amid mass firings and a ...

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

Worryingly even among the two-thirds of marketers who told Better Briefs they were clear on targeting when they briefed their ...

As new technology opens up exciting opportunities for advertisers, Cayal Mathura of Jellyfish looks at the best examples of ...

Top agency executives weigh in on the smartest, most impactful and effective commercials to reach Super Bowl LIX viewers as ...

Pentera’s Super Bowl ad redefines cybersecurity marketing, using humor and sports culture to spotlight security pros and the shift to proactive security.

to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital ...

PETALING JAYA: Digital advertising is expected to continue to drive ad spend growth in Malaysia, according to Mediabrands Malaysia. The agency’s chief investment officer Fan Chen Yip said this ...

Google Ads Experiments allows you to split test Smart Bidding strategies without risking your entire budget. For example, say you’ve been running a campaign on Maximize Conversions, but are ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their audiences. Key Takeaways 76% of sho ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Like many of the big streaming services, Amazon Prime Video has rolled out an ad-supported tier ...

MINNETONKA, Minn. — E-commerce company Digital River is shutting down its Minnetonka headquarters at the end of March. According to a notice filed with the Minnesota Department of Employment and ...