But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

When you’re a makeup artist, every new product spells both excitement and scrutiny. This month, I went all out, splurging a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Such was the case with the Ilia Eye Stylus Shadow Stick ... which can be the case with some waterproof cream eyeshadows in my experience. Not these—they still look and feel really soft and ...

who uses NYX Professional Makeup Glitter Primer to keep things neat. One of her favourite ways of applying glitter is around the inner corners of the eyes, making them look bigger. If I’m ...

Boots customers are in a hurry to snap up an incredible bargain on a face cream that claims to offer ... It doesn't make my skin look greasy like some others do. Usually I don't like the smell ...

or so it seemed. Running back Isiah Pacheco shared video on social media following Sunday's win, giving fans an inside look at the Chiefs' facilities, and made a point to turn the camera on a man ...