Gen-Z’s hyper-feminine aesthetic (bows, lace, and pastel hues) faces overexposure and decline in fashion world ...

The actor kicked off her fist-ever Oscars in a vampy lace number that recalled her Victorian era thriller Nosferatu. Depp ...

Think Bridgerton style inspo. The aesthetic has billions of views on social media, which may be why one TikToker’s “coquette” style find went viral. TikTok user Mina (@minabourabah) posted a video ...

Hand painted dainty florals create a watercolor effect on nude nails (we love a nude like the Hermès Les Nail Polish in Rose Coquille ... Gomez’s mani a subtle coquette touch.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The Gothic vampire aesthetic never truly vanished—it was just waiting for its moment in the shadows. Now, it’s making a dramatic comeback, from Nosferatu-inspired fashion trends to dark ...

Victorian ceiling roses are timeless architectural details that add elegance and sophistication to any home. Whether you are restoring a period property or adding a touch of heritage charm to ...

Rich and sultry, cherry make-up is the fruit-inspired beauty trend we’re seeing everywhere right now. From the best shades to ...

Leave it to Selena Gomez to remind Us once again that she’s a true makeup chameleon. The Rare Beauty founder, 32, posted two back-to-back videos via her Instagram Story on Tuesday, February 18 ...