Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts. The post ...

Fundamentally, consumers who engage more with brands and other community members on social media are more likely to feel a stronger connection to the brand, which leads to greater loyalty over time.

It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

This kind of rapid growth is a sign of the brand’s strength, but not too long ago ... Verizon also is getting more involved in community events across the country. In February the company hosted ...

A grant that aims to support rural Johnson County communities develop a cohesive and impactful brand identity has been ...