Collectors might have more diverse tastes these days, but a new report suggests that the Crown still holds a commanding lead over its competitors.

To be clear, the new Zenith Chronomaster Sport Rainbow is neither common nor cheap, but it still handily beats Rolex when it comes to affordability and availability. The watch is priced at $ ...

No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday?

The sophisticated machinery often draws the focus in sports cars, but there also are more than 230 drivers across the 61 entries in the Rolex 24 at Daytona. The 63 rd running of the IMSA WeatherTech ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

Between January 23 and January 26, the Rolex 24 will kick off the start of the 2025 racing season down at Daytona International Speedway’s infield road course. The endurance event has a long and ...

Drawing firm conclusions from the Roar Before the Rolex 24 at Daytona is always a dicey proposition. With IMSA officials keeping a watchful eye on manufacturer disparities, teams also are mindful ...