Pretty Little Thing might have had a 'clean girl' makeover, but there's no proof it's cleaned up its act - It’s the fashion ...

Serrat makes the oft-mimed French girl aesthetic accessible, thanks to her penchant for messy looks punctuated by happy hues.

But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Jennifer Lopez's crystal-adorned butterfly nail art, courtesy of her go-to manicurist Tom Bachik, is so Y2K-coded.

If you are thinking of getting nail art done, then let us tell you that this year the minimalist manicure trend 'soap nails' ...

TikTok is currently a key opinion leader in shaping micro trends, which is directly impacting how people shop for jewelry and ...

A beloved favourite for its simple and classic jewelry designs that range from affordable basics to upscale investments, Mejuri certainly tops the list. The brand mantra only adds to the admiration, ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The world’s most stylish women may have different aesthetics, but they all share an essential trait: they have a capsule ...

After successfully completing two projects, Elina and Diana Mussakulova received a very special third request from their ...

Murals by socially engaged painter Judy Baca, who has been working with underprivileged communities for decades, are getting ...