Time to act: What every brand needs to know about AEO — how it works, why it matters and how to make sure LLMs recommend you.

Ski brands come and go, but here are a few we miss seeing ads for in the pages of POWDER.

Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.

Prada's brand CEO Gianfranco D'Attis will leave the Italian luxury firm at the end of the month by "mutual agreement", Prada said on Sunday.

Jon Bernthal will return as The Punisher for "Spider-Man: Brand New Day," Sony and Marvel's latest web-slinging adventure.

Jimmy Fallon was in Cannes this week to promote his NBC reality competition series On Brand.

The rollout of Nike's collaboration with Kim Kardashian's shapewear brand Skims will miss its target to launch this spring because of production delays, according to a report.

Shaping the future of brand experiences, AI applications in retail design are helping build interactions that redefine in-person shopping and deepen consumer connections.

I tested 35 popular K-beauty skincare products from 11 different brands to bring you the best of the best.

Luxury fashion house Burberry has announced that Seungmin, a member of K-pop group Stray Kids, will be their newest brand ambassador.

In Canada, crossing over to America is not just taboo now — it’s a kind of betrayal, even borderline treasonous.