If you're running a small to mid-sized B2B business, you've likely felt the ripple effects of a seismic shift in buyer behavior. Gone are the days when ...

Focusing on target personas throughout your site can create more meaningful connections with visitors and increase conversions. Here's how.

Ditch generic buyer personas! Discover a powerful framework for understanding what moves the needle for your audience and ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

The platform has two components: Compass helps marketers gather competitive intelligence, build buyer personas and develop marketing plans while Echo uses data gleaned from customer interviews to ...

But in today’s volatile business landscape, shaped by a global pandemic, remote work and shifting buyer behavior, those skills are losing value as soft skills become increasingly essential. Marketing ...

To provide a comprehensive introduction to the specialist concepts and paradigms in consumer insights research and their role in contemporary marketing practice. To develop advanced empirical skills ...

with many repeated listings and often more than one agent marketing the same property. The sharp drop in foreign buyer interest was attributed by analysts to the 60 per cent additional buyer’s ...

TikTok has until April 5 to find a U.S. buyer. Beata Zawrzel/NurPhoto via Getty Images Under the law, TikTok has to reduce its Chinese ownership to less than 20 percent for it to continue service ...

MELBOURNE/LONDON, Jan 28 (Reuters) - President Donald Trump's threat to impose tariffs on U.S. copper and aluminium imports will result in higher costs for local consumers because of a shortfall ...

This is understood to include minority owner Steve Pagliuca, while reporting on other potential buyers has been less concrete. The Grousbecks are looking at a price tag for the Celtics of between $5 ...

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales’ ability to follow up effectively. At the heart of ...