Plymouth is to build on the success of its ‘Britain’s Ocean City’ branding to encourage more people to live, work and visit ...

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Here’s how to build a winning social media strategy in 2025, whether for your clients or your own business, in just four ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

Jeep is reconsidering plans to launch an electric Compass in North America. The next-gen Jeep Compass is officially on ...

Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...

Eric "Rick" Snaider, national sales manager, explains that the most impactful trade show strategies extend beyond the booth ...

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies.

Ford CEO Jim Farley has repeatedly told Wall Street that Ford will bring smaller, affordable - yet profitable - EVs to market ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

The following 10 agencies are ones that your business should have on your radar for 2025 as they have exceptional client ...

Discover how Boston Medical Center Health System is unifying its brand and integrating two former Steward Health Care hospitals through successful marketing.