Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

The upshot is that founders often work 18-hour days to meet financial deadlines. Unfortunately, the history of luxury is ...

Learn how to implement a powerful social listening strategy to track conversations, gain valuable insights and actively ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

E-commerce Expansion and Brand Acceleration to Drive New Revenue Streams and Maximize Market Penetration ...

While research shows that brand leaders and consumers are generally aligned on the importance of trust, they can be ...

The conversation surrounding sustainability has significantly evolved in recent years. While climate change scepticism still exists among some, the overwhelming majority of the global population now ...

If you're looking for a different approach to attract and retain customers, apply these tips from leading experts.

A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, ...