In 2023, the digital marketing market was valued at $363.05 billion and is projected to reach $1099.33 billion by the end of ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

A powerful brand needs three main things: a clear strategy, eye-catching visuals, and a great customer experience. Start by ...

You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

Let's have a look at a few standard approaches to brand differentiation. Developing a business strategy that works over the long term means building a relationship of trust with your target customers.

Smith, author of “No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works ” (Matador, 2023), argues that most businesses are playing a losing game ...

To keep your brand thriving, you need to track how it’s doing. Start with key performance indicators (KPIs) like brand ...

When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage business with ...

Unfortunately, brand-building investments, such as PR, are typically first on the potential chopping block. But bringing a PR program to a screeching halt doesn't just pause press coverage; it also ...

Eric "Rick" Snaider, national sales manager, explains that the most impactful trade show strategies extend beyond the booth ...