Building a strong brand and telling your company’s story is key to building trust with your customers, but also for ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

While research shows that brand leaders and consumers are generally aligned on the importance of trust, they can be ...

Recognizing that humans are naturally drawn to stories, I believe CEOs can and should leverage the power of storytelling.

Experienced crisis and reputation management expert, Matt Thomas has launched Stake: The Reputation Company, which aims to ...

For financial institutions, user experience and user interface design are key components of digital brand identity. In an ...

By Deborah Asantewaah SARFO In today’s competitive landscape, mastering the art of strategic communication has become important for any company that wants to excel and a must-have skill for that ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Chong highlighted a common challenge faced by many Asian universities: the historical focus on teaching and research over brand and reputation. “Traditionally, Asian universities have concentrated on ...

Kelloseppakoulu, credited with boosting the country’s reputation within the watch industry, is creating an international ...