Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

The best Super Bowl commercials understand the basics. If you don't have an attention-grabbing celebrity, you're going to ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Football is great, but what’s a Super Bowl without a whole lot of celebrity cameos and promotions for products? The Super Bowl will air on Fox starting at 6:30 p.m on Feb. 9. And advertisers have paid ...

Malone rocked a pair of stylish Dr. Scholl's sandals in this year's Bud Light Super Bowl spot alongside comedian Shane Gillis ...

Super Bowl LIX features standout commercials, including Dunkin's star-studded ad with Ben Affleck and Mountain Dew's quirky ...

Post Malone was tapped by Bud Light to star as one of the "big men on cul-de-sac" in the beer company's Super Bowl LIX ...

Veteran advertisers are using tried-and-true tactics like celebrity cameos, humor and cute animals to win over watchers, ...

Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

It's a star-studded year for beverage brands at Super Bowl LIX: with spots featuring David Beckham, Matt Damon, Channing ...