Such a drive will take "Bold Moves" — the theme of the new push — said Mark Anthony Thomas, president of the Greater ...

PepsiCo, announced today that it has entered into a definitive agreement to acquire Poppi, an Austin-based prebiotic soda ...

Guinness, like other Irish stouts, enjoys a seasonal popularity every St. Patrick’s Day. It has also been touted as being ...

NWSL expansion team BOS Nation FC will be changing its name after backlash to a marketing campaign it tried to launch back in ...

"It's a four-word feminist manifesto." The new documentary "The Final Copy of Ilon Specht" reflects on a pioneering advertising copywriter who broke ground for women in the work force with the phrase, ...

With spring football practice underway, Jackson Moore of Barkboard.com joins Bulldog Insider, and shares what one player told ...

Forget the buzzwords, the fluff and the empty mantras. Real branding isn't about catchy slogans, slick logos or vague notions of authenticity — it's about trust. If your brand strategy isn't driving ...

Create a document where you can brainstorm ideas, including thoughts about your audience and brand voice, potential taglines ...

Personally, I’m a fan of Nebraska’s, “It’s Not for Everyone.” Kind of sums up all that wide open space and corn, doesn’t it?

After 10 years of state Labor and Daniel Andrews’ Covid torture, followed by the even less competent Jacinta Allan, I think it’s time for a new slogan and an honest personal assessment from me ...

Papa Johns is again aligning its marketing with its longstanding “Better Ingredients, Better Pizza” slogan with its latest brand platform. The effort showcasing its team members and pizza is the first ...