Bethenny Frankel claims Meghan Markle's rebranding struggles stem from a lack of authenticity and confusion about her public image.

At any given moment, you're likely to find Snoop Dog wherever eyeballs (bloodshot or otherwise) wander, from T-Mobile ads and ...

Meaningful rebranding should be purpose-driven and involve all stakeholders, advises Wendy Simpson of Pratum Cos.

"It's not a branding issue, I think it's an identity and an authenticity issue," said the former "Real Housewives" star.

Fonterra Co-operative Group has initiated preparations for a potential IPO of its global consumer and integrated businesses.

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Meghan Markle has unveiled the rebranding of her lifestyle company, "As Ever", which supersedes her former company, American ...

The upshot is that founders often work 18-hour days to meet financial deadlines. Unfortunately, the history of luxury is ...

In today’s competitive market, small businesses must employ innovative strategies to strengthen their brand identity and ...