Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

A brand narrative is a concise, streamlined story that acts as the platform for an organization’s marketing and communications. A brand narrative is a not a script for you to repeat verbatim, but a ...

Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

After completing its acquisition of Satcom Direct, Gogo Business Aviation unveiled its new, unified brand and the symbolism behind it.

In today’s competitive market, small businesses must employ innovative strategies to strengthen their brand identity and ...

Today, however, B2B brands are learning that a sonic identity is just as important to their brands as the brand identity tools they have been using to stand out and forge deeper bonds with their ...

With its dynamic UI design and immersive storytelling, the site expertly showcases the creative prowess of Dropbox's identity ... examples of motion in logo design. If you're after more branding ...

The Brandeis brand platform includes two main components: a brand narrative that describes our core features and personality, and a visual identity system that includes graphic elements like our ...