Mission-based branding remains popular in 2025, but how can you stand out and show the public you're committed to your ...

The details of Chinese EV automaker NIO’s ultra-affordable sub-brand, Firefly, continue to trickle in from overseas. A spy image ...

With Gucci revenues in free fall, creative director Sabato De Sarno exits the brand as company leaders assert control to ...

The BBC has apologised to members of staff after an investigation into actor and comedian Russell Brand found some employees ...

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, ...

Super Bowl 59's ad lineup had some winners and plenty of losers among its crop of new commercials. Read what the experts say.

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Kanye West appeared in a dentist's chair during a locally-aired commercial for his brand Yeezy during the 2025 Super Bowl.

Enhancing one’s brand recognition is crucial for any business intent on succeeding in today’s competitive  market. Another ...

Successful branding is crucial for your business and helps to alert customers and attract them to your company.How many ...

Shania Twain opens up about how she has never allowed herself to be contained within the music industry, by executives and ...

The comprehensive analysis includes statistics showcasing the impact of effective branding on consumer behavior, digital engagement, and overall revenue growth. Among the highlights: 77% of consumers ...