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The challenge is building a distinctive and cohesive brand while staying within budget. Thankfully, startups can use practical and cost-effective strategies to shape their brand identity.

This difference in unit economics enables brand newsrooms to invest in depth and quality at a scale unmatched by advertising-supported models. The Power of Data and Domain Expertise This shift ...

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And what’s going on with influencer relations—is that still a viable strategy? (Hint: 100% yes. More on that below.) • Where is your audience? This is Marketing 101. Put your brand wherever ...