Blue Diamond cracks 'brandmobile' scene with giant almond on wheels
Blue Diamond's new custom cruiser giant almond sets out to give away a million free samples in nationwide marketing blitz.
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Almond Breeze is the obvious choice
Building off of the “Unapologetically Almond” strategic positioning from McKinney, the new Almond Breeze campaign marks the ...
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The Nutty Cruiser Is a Quirky Promo Car Shaped Like a Giant Almond
Blue Diamond's promotional vehicle looks like an overgrown almond and even has an almond launcher. It will be the star of the company's "Bring Your Flavor" tour ...
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Blue Diamond almond sales are flat. Here are 10 of its ideas for snack nuts, milk and more
Blue Diamond also makes its own brand of snack nuts, milk under the Almond Breeze label, and Nut-Thins crackers. The sales figures were announced at the 114th annual meeting at Modesto Centre ...
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The 'Obvious Choice' - Blue Almonds Goes Nuts, Promotes 2 Brands
Blue Diamond has doubled down on its advertising efforts. The first is for Almond Breeze, positioned as the “obvious choice,” in two 15-second spots: “Mower” and “Hike.” Creative is by AOR McKinney.
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Blue Diamond Unveils New Custom-Made Snack Vehicle, The Nutty Cruiser™ ahead of National Almond Day
Blue Diamond Growers, the world’s leading almond marketer and processor, today announced the creation of its latest innovation, The Nutty Cruiser™ set ...