The premium experiences and retail brand will have to build out a partnership portfolio for Formula 1's newest team.

Formula 1 introduce new regulations in 2026 that will either level the playing field or give one team a distinct advantage ...

For Switzerland's Sauber, it is an immense step. Indeed, Peter Sauber, the founder of the Formula 1 team, was against it for many decades: opening his team's factory outside of Switzerland. Sauber was ...