Princess Beatrice has given birth to her second child, opting for a unique name that strays away from royal tradition. She and her husband Edoardo Mapelli Mozzi are now enjoying their new family at ho ...

Princess Beatrice, a member of the British royal family, has chosen the name Athena for her newborn daughter, who arrived earlier this month.

Athena Culture, after the warrior goddess, the symbol of the project organization, the culture that dominates consultancies, advertising agencies and, increasingly, all innovative businesses.

It's also fitting that Beatrice and Edoardo chose to give their daughter a Greek-inspired name since Beatrice's late grandfather, Prince Philip, was of Greek heritage. To announce the news of their ...