As the Army celebrates its 250-year legacy, it looks back at its best commercials of all time. In the 1980s and 1990s, the ...

The Army released a new video advertisement, claiming, "Day or night, we own the fight" and encouraging Americans to join the ...

The U.S. Army released its most popular slogan ever in 1980 — "Be all you can be." The catchphrase was so successful it ran until 2001 and has never been bested. Senior copywriter Earl Carter ...

In the early 2000s, the Army slogan became “Army Strong,” emphasizing the strength and capabilities of the Army and its Soldiers. The Army Strong commercial has more than 1.2 million views.