Apple hopes the new device will allow it to become more competitive in China after the iPhone lost its spot as China’s bestselling smartphone.

Soccer fans have new ways to watch MLS Season Pass this year-and a new weekly series of marquee games to tune into-as the ...

Apple is in hot waters in France, as a human rights NGO from the country has filed privacy lawsuit over the misuse of Siri's recordings.

The iPhone 16e debuts as Apple’s least expensive model, displacing the iPhone SE. Adam Engst examines how it measures up to the iPhone SE and iPhone 16.

Specs and features of the Apple's new iPhone 16e, iPhone 16 and a look back at innovations in the iPhone over time ...

Coming off a successful ad campaign to help sell more local New York apples, the New York Apple Association is running another campaign focusing on the fruit's health benefits.

Apple broke streaming records with its second season of "Severance." Key marketing efforts may have helped with the viewership and member signups.

As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer ...

AI is continuing to shape search, and in turn, how marketers are working with it.

Apple's iPhone 16e marketing and trade-in pricing is designed specifically to get iPhone 11 and iPhone 12 users to upgrade.

AI space, and one of the most hyped was the Humane AI Pin which launched to much aplomb thanks to the founders’ previous work ...