How Apple uses consumer psychology to make the iPhone feel like the 'cool' brand It can be hard to keep up with what's "cool" in the tech world. Half the time, by the time you've figured it out ...

While Apple was keen to demonstrate this amazing feature during the iPhone XS event, it has since been seemingly forgotten about by many, which is a shame as it is incredibly cool and useful.

Apple has slowly added more features that take advantage of Apple Intelligence. The last batch arrived with iOS 18.3 — launched today — and added a pretty cool feature for using your iPhone’s camera ...