Although key to customer-focused strategies and market positioning, CMOs face a perception problem. They're often seen as tactical, not strategic, influencers. Surveys show a ... customer's journey ...

A similar share of those surveyed see little to no benefit from the technology when it comes to cost reduction, customer ...

McIntyre elaborated, “If we look at the Gartner CEO and senior business executive survey that we run annually, CEOs are looking for marketing ... action themes for CMOs in 2023.

Today's chief marketing ... AI "will contribute to it, but not replace humans," he added. Ewan McIntyre, vice president analyst and chief of research at Gartner, said most CMOs are still figuring ...

subscribe to our free daily Marketing Dive newsletter. Among surveyed CMOs, 27% report no or limited adoption of generative artificial intelligence (AI) in their teams, according to new research ...